Users are spending more time than ever before searching for products, services, reviews, music, apps, and other content on mobile devices. According to comScore’s US Digital Future in Focus Report, 2015:
- In the US, mobile search, which includes queries conducted via app and mobile browser, now accounts for 29 percent of all search activity, with smartphones driving a greater share (20 percent) than tablets (9 percent).
- 6 billion web searches were performed on smartphones in Q4 2014
Are these millions of minutes spent searching on mobile proving to be productive for the users? Are there better alternatives out there?
Imagine you’re on a messaging app, chatting with your friend and making plans for dinner this evening. You might be interested in Italian dining and to make a decision during the conversation you would normally exit out of your messaging app, (1) launch a browser, (2) search for an Italian restaurant nearby, (3) find some nearby, (4) but search again to find if they have some promotions or coupons that you can use during the dinner tonight. (5) Now you might event click on the restaurant’s website to get more info on menu or location, and that could be another frustrating experience knowing that most of the small businesses websites are not web optimized.
Even after such searching there is a possibility is that you might have to start all over again – what if you got back in the conversation only to find that your friend might prefer a restaurant close to her place than the one you chose? There we go again.
That’s today for most smartphone users but so yesterday for those who are already on Xploree! Xploree optimizes mobile user experience by understanding user intent during user conversations in real-time and enables content discovery in minimum taps.
We agree with Yahoo’s Marissa Mayer’s “two tap rule”:
“Once you’re in the app, is it two taps to do anything you want to do? If no, time to redesign the app.” Marissa Mayer, CEO Yahoo.
2 tap it is, one tap to discovery, the second to action! Here’s what you’ll see on Xploree
Faster and easier access to information is an expectation on mobile. Decisions need to be made in the exact moment of need and on the go. Platforms and apps that take advantage of improving consumer experience with simplicity, immediacy and in context will be the winners in these mobile moments.
Xploree is disrupting the entry barrier to search and discovery on mobile. The platform is becoming the single point of discovery for deals, discounts, and services etc. for its users. Better and faster user experience comes with intent precision and without the need to launch another app or a browser to search.
What’s faster than search? Discovery.
With Xploree, mobile users can discover new apps, trending music videos, brand offers, nearby restaurants, cafes, apps etc. without switching apps and in complete context on any messaging app. And what’s more, Xploree is 100% user-initiated. No pop-ups or intrusive marketing messages, Xploree lets users access information when they want and with a delightful element of discovering something they had not even searched for!
Time to say goodbye to inefficiency and find faster with minimum hops to search and discovery on mobile. The disruption to traditional mobile search is here, we invite you to ride the next wave of consumer connect with us.
Contact us to know more.
Xploree is enabling smarter ways to discover on mobile with an added element or delight of finding something that you might need or want but without even searching for it! It’s an experience waiting for you to be discovered. Search less, discover more.
