Traditional search models that have worked well for desktop environments are not well-suited for the on-the-go mobile users. Mobile search and discovery is seeing a… Read More »The Future of Mobile Search and Discovery
Image source: Rise of the Messaging Apps @XploreeMoments Heads down, fingers tapping fast on the keyboard, it’s quite evident from what we see around us;… Read More »Unmatched Opportunity of Engaging Mobile Users during the ‘Mobile Interlude’
Mobile marketing can be hugely powerful and positive if it offers value to consumer experiences and their path to purchase. But, when marketers employs annoying… Read More »Delivering a Positive Mobile Experience that’s User-Friendly and User-Initiated
Every day we use products and services that seem as much a part of our lives as our friends or the air around us. It’s… Read More »User Experience is the Key to Brand Awareness and Recall
The small screen is our preferred screen. Wherever we go, our convenient little smart computer is handy and there to assist, connect and entertain as… Read More »Effective Ways to Boost App Awareness and Re-engagement
Users are spending more time than ever before searching for products, services, reviews, music, apps, and other content on mobile devices. According to comScore’s US… Read More »Are you Still Switching between Apps to Search? That’s so Yesterday!
Mobile adoption rate has been exponential in the last few years and has exceeded desktop usage in most part of the world today. Whether accessing… Read More »3 Strategies to Engage and Retain Consumers on Mobile
Consumers are now getting used to redeeming coupons through their mobile devices and the trend is getting stronger every year. Mobile shoppers’ expectations are growing… Read More »Real-Time Mobile Promotions: Delivering on Consumer Expectations
According to TRAI report less than 30 percent of the Indian population is estimated to be fluent or comfortable in English. Based on a survey… Read More »Localization Drives Higher User Engagement and Conversions
2014 was an incredibly favourable year for Indian startups in regards to venture capital funding and higher market valuations. The positive sentiment is driving phenomenal… Read More »Xploree Search and Discovery – a Finalist at InTech50 2015!
